Writing
=======

Author: Emanuele Russo
Source: https://emanuelegrusso.com/writing

Essays and notes of my own.

Mine

- 8 Oct 2026

Buying Surprise  <https://emanuelegrusso.com/writing/buying-surprise>

An equation for what deserves your attention.

attention <https://emanuelegrusso.com/writing?tag=attention>media
<https://emanuelegrusso.com/writing?tag=media>information
<https://emanuelegrusso.com/writing?tag=information>

With Castor  <https://abcastor.com>

The essays I write with Edoardo, on Castor's site.

- 7 Oct 2026

On innovation, giants, and skunks
<https://abcastor.com/writing/skunk-and-beaver/>

Why big companies get better at everything except the next thing.

- 6 Oct 2026

Startup decelerator  <https://abcastor.com/writing/startup-decelerator/>

How to keep moving when you don't know yet where you're going.

- 26 Sept 2026

The myth of values as a competitive advantage
<https://abcastor.com/writing/values-as-advantage/>

Values decay once nobody is paying to keep them, so we write ours down with
dates and say what would prove them an advantage rather than a nice
justification.

- 23 Aug 2026

Why Castor  <https://abcastor.com/writing/why-castor/>

What stays ours, and how we plan to find out.