# Writing

Author: Emanuele Russo
Source: https://emanuelegrusso.com/writing

Essays and notes of my own.

## Mine

- 8 Oct 2026 

### [Buying Surprise ](https://emanuelegrusso.com/writing/buying-surprise)

An equation for what deserves your attention.

[attention](https://emanuelegrusso.com/writing?tag=attention)[media](https://emanuelegrusso.com/writing?tag=media)[information](https://emanuelegrusso.com/writing?tag=information)

## With [Castor ](https://abcastor.com)

The essays I write with Edoardo, on Castor's site.

- 7 Oct 2026 

### [On innovation, giants, and skunks ](https://abcastor.com/writing/skunk-and-beaver/)

Why big companies get better at everything except the next thing.

- 6 Oct 2026 

### [Startup decelerator ](https://abcastor.com/writing/startup-decelerator/)

How to keep moving when you don't know yet where you're going.

- 26 Sept 2026 

### [The myth of values as a competitive advantage ](https://abcastor.com/writing/values-as-advantage/)

Values decay once nobody is paying to keep them, so we write ours down with dates and say what would prove them an advantage rather than a nice justification.

- 23 Aug 2026 

### [Why Castor ](https://abcastor.com/writing/why-castor/)

What stays ours, and how we plan to find out.