Emanuele Russo

Writing

Essays and notes of my own.

Mine

  1. Buying Surprise

    An equation for what deserves your attention.

    attentionmediainformation

With Castor

The essays I write with Edoardo, on Castor's site.

  1. On innovation, giants, and skunks

    Why big companies get better at everything except the next thing.

  2. Startup decelerator

    How to keep moving when you don't know yet where you're going.

  3. The myth of values as a competitive advantage

    Values decay once nobody is paying to keep them, so we write ours down with dates and say what would prove them an advantage rather than a nice justification.

  4. Why Castor

    What stays ours, and how we plan to find out.

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